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| Officially, social media is: "an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio." wikipedia.org 93% of social media users believe a company should have a presence in social media. Cone, Business in Social Media Study September 2008 Because time spent on social networks is growing at 3X the overall internet rate, accounting for 10% if all internet time. Nielsen, Global Faces & Networked Places, 2009 Because visiting social sites is now the 4th most popular online activity, ahead of personal email. Nielsen, Global Faces & Networked Places, 2009 20% of people become fans of a brand because of the "free stuff". 15% of people become fans of a brand because of the exciting and attractive profile. 22% of people who are friends with a brand spend more money with it. 40% of people that are friends with a brand remember it when buying on the street. 33% of people would prefer the profile of a brand to be run by one identifiable person. adtofriends Study |
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